Research reveals that 9 in 10 UK parents wouldn’t leave the house without a pack of Baby Wipes.
Today, new research conducted by Pampers with more than 1,000 UK parents, has revealed the extent of parents’ love forBaby Wipes as the remedy to quickly clean up all types of baby mess. With 9 in 10 UK parents admitting they can’t leave the house without a pack of Wipes, Pampers study is undoubtedly reflective of just how many messy moments babies and toddlers find themselves in. To bring the research to life, Pampers has created an award-winning video, which has recently received three Cannes Lions Awards. It features gorgeous babies Joey, Elin, Daniel and Myla to highlight those adorable poo faces that every baby pulls, which all parents know signals that a wipes moment is not far away!
The survey sheds light on what baby mess situations parents fear the most – with nappy mess topping the list for half of parents, closely followed by the 4 in 10 parents who fear baby food mess the most. Additionally, the findings have uncovered the different attitudes of mums and dads when it comes to baby mess, with three fifths (60%) of dads fearing nappy mess the most compared to just two fifths of mums. The survey also revealed the top uses of baby wipes; for 9 in 10 parents it was wiping their baby’s bottoms (91%) and 8 in 10 parents use wipes to wipe their baby’s face.
Dr Tabi Leslie, consultant dermatologist and member of Pampers’ Love, Sleep & Play Panel says, “Pampers’ research has shown that the vast majority of parents are using Baby Wipes and that they are being used most frequently to clean up baby’s skin. That’s why I would ask parents to consider how delicate and sensitive their baby’s skin is and try to choose products specifically designed for them. Pampers Wipes have been dermatologically accredited by the Skin Health Alliance meaning that that are kind to your little one’s skin. They are proven to be milder than cotton wool and water for gentle cleaning.”
Paolo Haeusermann, Brand Manager for Pampers, Northern Europe says “We are really excited to launch our fun and light hearted video which celebrates and dramatises that adorable baby pooface which is an instantly recognisable and comical moment for all parents! We know that being a parent involves a lot of messy moments, but whatever that red face might lead too, with Pampers Wipes a clean baby is just a wipe away!”
In combination with the release of the research, Pampers is unveiling its new triple award-winning #Pamperspooface video onYouTube https://www.youtube.com/watch?v=XrrnC62X6eA for all parents to celebrate and enjoy those adorable red cheeks, intense stares, double chins and grimacing mouths!
For more information visit www.pampers.co.uk or search #Pamperspooface on Twitter.
Disclamer: I was provided with a pre-written content and Pampers baby wipes in exchange for sharing this press release.