Wednesday, 9 November 2016

Christmas re-imagined at LaplandUK

"This Christmas, hopes and dreams know no bounds as big and small folk are welcomed to travel along secret pathways, uncover the hidden Elven village and help Father Christmas’s Elves make toys for the children of the world.

Tucked away in the heart of The Crown Estate in Ascot, LaplandUK, the ‘secret in the forest’, will open its magical door to Lapland this November. Elf Passports are waiting for children personally invited by Father Christmas to be stamped along a 3.5 hour mystical immersive journey where small folk make toys, decorate gingerbread with Mother Christmas, go ice skating, meet huskies and reindeer, write letters at the Elves post office and finally enjoy a personalised meeting with Father Christmas in his snowy woodland home.
Now in its 9th year, pioneering LaplandUK has redefined what it means to visit Father Christmas in the UK, employing Hollywood set designers and West End performers to deliver an award winning and immersive theatrical experience.

For founders Mike and Alison Battle the premise is simple:

“When we began LaplandUK in 2007 we were parents to four young boys and wanted to create a truly magical experience that reflected the value we placed in our children’s fleeting belief in Father Christmas. Nine years on the ambition remains the same and we are thrilled the public shares our values with this subject and that families will enjoy the magic of Christmas at LaplandUK”
The event has enchanted over 300,000 visitors and received national and international acclaim. Celebrities and royals alike including Sir Elton John & family, Victoria & David Beckham and the royal grandchildren have all fallen under the spell of the magic of LaplandUK".